Internet Marketing - Marketing Journal: Offline and Online Marketing
Hi,
Working as Sales and Marketing nowadays becomes a rat race in the marketing world competition. Do you know why? As the world prevailing recessions the world manufacture has to keep their margin on steady 20% or elsewhere they will loose the real profit. In conjunction to the Oil per barrels above US$100, lightly this new trends economic will hit the end user and the manufacture like domino effect.
Basic pricing for raw materials as were booked by Western countries can not compete the rising China to becoming the new Super Power in Economy. Unlikely Western manufacture has to maintain their annual booking on raw materials i.e. casting or forging or they will loose the grip from Chinese manufacture.
Description above is only basic what is happening today's in Oil and Gas Industry from manufacture perspective. I believe anyone can figure that out easily. Now let's get back to the discussion effect on Internet Marketing. Briefly I will start from the topic of working offline as Sales and Marketing. Since the manufacture principal is hungry for existing market and try to catch new project in Oil and Gas development, this will effect the competition, likewise their competitor is in same boat. Subsequently they are pressing the Sales and Marketing Division or department as you may like to call it, to be updated on new projects and to be leader in the field market before the competition stars. From all the prospective customer, we have almost more than 100 clients. It is impossible to do traditional sales call, where the company is squeezing their operation budget to minimize cost to maintain their profit. Luckily we have Internet connection in this millennium. Yet I believe, practising a social phone calls to 100 customer then follow it up with email introduction seems to be quite effective, you can narrow the effort to customer trip.
This email marketing campaign could generate quick response and very effective as to target the right person, If the key persons is to be found then follow up action for visiting customer is required.
Let's take a look on how Email marketing works below.
On the other hand Internet Marketing is more likely to have space, it does not effecting any margin, opposites wise software or e-books can be increasingly impact from fuel price increment due to the cost living and finally it will effect to the price of electrical and Internet connection. Yet the opinion on Internet Marketing still viable and prospects is there .
If by any chance you can play around on Google search engine, millions of website to be found with different keywords. This is basic knowledge of Internet Marketing if they want to build websites, first find the niche market and search the lesser competitor.
Judging from offline marketing and Internet Marketing it is always the same concept, do research on your Sales potentials or Niche Market research for Internet Marketing.
Ok folks see you again!
No comments:
Post a Comment