Tuesday, March 4, 2008

Viral Marketing

In this occasion on my launching weblog, I would like to share my Market Philosophy, in terms combination of marketing and philosophy. I believe some of you might already know and well educated what Viral Marketing is. It is based on reference from mouth to mouth marketing campaign, that’s what the traditional method while days of communication where telephone, internet nor cellular phone not exist.

I lived in Indonesia, a country located in South East Asia. Our country is well known by its mysticism, the fact grows where its nation builds up from Java Island and it’s believe to become the centerfold in the future establishment government. I am not going to go more deeply on the history. What I want to share is the trades of antiques, this kind of selling and buying though become interesting not only because its spiritual insights and mysticism but also lots hoax between the merchants, the middleman and the so called buyer, who claims to have lots of money. Inception begins when 2 years ago I met a spiritual practitioner and by accidentally I become the student. That first engagement I had no idea at all what she really makes her living, besides teaching and healing people who come to her.

The story of antiques where she knew lots of people who have the “Merah Delima”, Rings, “Tiger pocket”. Whom it believe can bring lots of power and spiritual awareness to those who posses it, especially who wants to become a leader. Believe it or not!

The first stage when someone want to test the goods is, he or she must have powerful inner strength, like “ki” in Japanese terms and “Chi” in Chinese terms.

The tester is to take out and pull the hair of the merchants and “fill” it up with energy and using the goods Merah Delima to cut through the hair which after filling energy, if the hair is broken or cut through that means the goods or items is fake, but if it tested twice and the hair maintain the resilient then this is the true “one”.

In a couple of weeks she almost made a deal with a very wealthy industrialist from overseas who wants to posses the items, but prevailing the engagement is to be postponed due to like or dislike the “khoddam” or ‘jinn” who stays in the goods.

This kind of Viral Marketing as I made survey took almost decades to establish and maintain it's reputation of the merchants, the middleman and the buyer. Due to its exclusiveness this networking is very limited. But once if the deal goes into reality the price of the antique is worth about US$2 million until US$ 5 million dollar even more, I heard overseas industrialist is willing to pay US$50 million – US$100million.

If we compare to other marketing campaign, this viral marketing is unique, current marketing campaign nowadays using internet, banners, and flyers, gaining your blog traffic, but at the end of the day all we need is the result of making the real deal.

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